ABOUT US
Discover Yi Li Food’s journey, our dedication to quality, and over three decades of trusted food manufacturing experience in Malaysia.
INTRODUCTION
Company Background
How do we start
Founded in 1991 as Lee Trading Co. in Selayang Baru, Yi Li Food Based Industries Sdn. Bhd. began as a small manufacturer of fish balls and fish cakes. In 2001, we adopted our present name to reflect our growing capabilities and vision.
Today, we operate our own processing facilities, allowing us to oversee every stage of production—from carefully selected raw materials to final packaging. With our trusted brands, AAA, 333 Gold and EONE, we supply quality fish-based products including fish balls, fish cakes, vegetable fish balls and fried fish balls.
Driven by a commitment to food safety, consistent quality and authentic taste, we continue to serve customers locally while growing towards new markets internationally.
CORE VALUES
Values That Guide Everything We Do
Our core values guide every decision, ensuring consistent quality, trusted partnerships, continuous improvement, and customer satisfaction across everything we do.
Quality
We are committed to delivering products that meet the highest standards of quality, food safety, and consistency.
Food Safety
We uphold strict hygiene and safety standards throughout every stage of production.
Integrity
We conduct our business with honesty, transparency, and accountability, building long-term trust with our customers, partners, and employees.
Customer Focus
We put our customers at the heart of everything we do by understanding their needs and delivering products and services they can rely on.
Innovation
We embrace continuous improvement by developing better products, enhancing our manufacturing processes, and adapting to changing demands.
Teamwork
We believe that collaboration, mutual respect, and shared responsibility are the foundation of sustainable growth and long-term success.
TARGET
Our Principle Mission & Vision
Discover our mission to deliver quality food and our vision to become a trusted leader in Malaysia’s food manufacturing industry.
Mission
To produce safe, high-quality, and delicious processed fish products through continuous innovation, strict quality control, and reliable service, creating value for our customers and business partners.
Vision
To become a trusted brand in processed fish products, bringing quality and delicious food to families across Malaysia and international markets.