Yi Li
Food Based Sdn Bhd
Founded in 1991, Yi Li Food Based Industries Sdn. Bhd. is a Malaysian food manufacturer specializing in premium processed fish products. From humble beginnings as a home-based business producing handmade fish balls and fish cakes in Selayang Baru, we have grown into a trusted manufacturer with over three decades of industry experience.
Driven by our commitment to quality, innovation, and food safety, we continuously invest in modern manufacturing technology and stringent quality control processes to ensure every product meets the highest standards of freshness, consistency, and taste.
Today, our products are proudly marketed under our trusted brands, AAA and E-One, serving supermarkets, hypermarkets, restaurants, wholesalers, retailers, and food service businesses throughout Malaysia. As we continue to grow, we are expanding our reach to international markets, bringing authentic Malaysian processed fish products to customers around the world.
At Yi Li, we believe that great food brings people together. Every product we make reflects our dedication to quality, trust, and customer satisfaction.
Our Mission & Vision
Mission
To produce safe, high-quality, and delicious processed fish products through continuous innovation, strict quality control, and reliable service, creating value for our customers and business partners.
Vision
To become a trusted brand in processed fish products, bringing quality and delicious food to families across Malaysia and international markets.
Our Core Values
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Quality
We are committed to delivering products that meet the highest standards of quality, food safety, and consistency.
Integrity
We conduct our business with honesty, transparency, and accountability, building long-term trust with our customers, partners, and employees.
Customer First
We put our customers at the heart of everything we do by understanding their needs and delivering products and services they can rely on.
Innovation
We embrace continuous improvement by developing better products, enhancing our manufacturing processes, and adapting to changing market demands.
Teamwork
We believe that collaboration, mutual respect, and shared responsibility are the foundation of sustainable growth and long-term success.